Blog

Home page

Company News

Industry News

Home textile enterprises may not lack money, but they lack soft power

Release time:

Nov 09,2021

　　Recently, the China Textile Innovation Annual Conference was held in Beijing, and Shenzhen Funana Home Furnishings Co., Ltd. was awarded the "China Textile Industry Product Development Contribution Award". This is the only home textile enterprise in China to receive this honor, and Funana products are also the only enterprise in China to be selected for the "China Home Textile Culture Collection". Yesterday, the reporter interviewed Lin Guofang, the chairman of Funana, and talked about product development innovation and brand image improvement. Lin Guofang had a lot of experience. He said that Chinese home textile companies are not short of money, but they lack soft power. Money can buy world-class equipment, but it cannot buy soft power.

　　product design

　　More need for teamwork

　　Reporter: Mr. Lin heard that you go to Europe twice a year. One is to participate in the Frankfurt Expo in September; The second is to participate in the Belgium Expo in January. During this year's exhibition, we specifically inspected several design companies in Europe. Do you think the gap between product design in China's home textile industry and that of foreign countries is widening?

　　Lin Guofang: We have made rapid progress. After several years of development, the pattern design of domestic home textile enterprises has made great progress. In some places, we even surpass them. We do not lack color and variety, but overall, we feel that there is still a gap between our products and theirs. For example, in terms of grasping popular colors, there are specialized companies in Italy and France that predict and release popular colors. Grasping popular colors requires a lot of customer consumption psychology analysis and market consumption dynamic research. Currently, there is no such design company in China. The home textile industry also needs to consider cultural differences when mastering international popular color trends.

Keywords: